Everything Spark does, and why it is there.
Spark is built around one job: to tell you the stories that matter most to you, directly from the people who are in it, with enough context to know what you are reading.
Feed
Two feeds. You're always in control of which one you're in. For You shows your city as it happens, live. Following shows exactly the accounts you chose.
- For You surfaces what is happening near you now
- Following stays strictly to the accounts you chose
- Breaking badges mark a story the moment it turns
Short-form text and video, from where it happened
Post in a few words or a few seconds. The people standing in the story file first, so coverage starts before anyone has written it up.
- Text, photo, and video in one composer
- Polls, location, and GIF when they help
- Quote and repost to move a story forward
Follow a story, not just an account
Spark groups posts into the events they belong to, so you can subscribe to a story and get every update in one place instead of scrolling for it.
- Subscribe to a topic and follow it to the end
- Filter by Politics, Business, Entertainment, Health and wellness, Science
- Morning Digest turns the day into one brief with both sides
Know who is telling you
A profile carries what you need to weigh a post: who the account is, what they cover, and whether the platform has verified them.
- Verified badge shown only in its published state
- Role and interest badges say what an account covers
- Creator Studio for the people who report here full time
It all starts with a Spark
Live in Atlanta now. Invite only while we grow.
Get the app
Spark is invite only while we launch in Atlanta.
